Overview
User Experience Design
Content Strategy
Visual design
Technical discovery and development
Quality assurance testing
We had the privilege of developing a website for Raa Foundation, a community dedicated to yoga, good health, and sustainable organic living. Founded in 2008, their central aim is to introduce spiritual pursuits, yogic exercises, meditative practices, and healthy eating as a way of life for their members. To reflect their philosophy, we took a fresh design approach, incorporating their values into the UI/UX design language. To create an immersive experience, we included a brand logo animation accompanied by the soothing sound of "OM" in the background, effectively communicating the foundation's mission. The website serves as a platform to explore the richness of ancient Yogasutras, Indian culture, and practical applications of these principles in modern life.