Overview
User Experience Design
Content Strategy
Visual design
Technical discovery and development
Quality assurance testing
We had the privilege of developing a website for True and False, a modern clothing brand dedicated to blending authenticity with contemporary style. Founded in 2008, their mission is to redefine fashion by merging traditional craftsmanship with modern aesthetics. True and False aims to introduce their audience to high-quality, ethically made clothing that speaks to a genuine lifestyle, emphasizing individuality and integrity in every piece. To reflect this philosophy, we adopted a fresh and edgy design approach, integrating their values into the UI/UX design language. To create an immersive experience, we included an animated brand logo that captures the essence of "true and false," echoing the brand’s commitment to authenticity in a world of fast fashion. This website serves as a dynamic platform to showcase timeless designs and invites users to explore the brand's dedication to craftsmanship, ethical production, and the seamless blend of traditional and contemporary styles.